chit chat series
OLO | RESTAURANT SOFTWARE
chit chats series
ART DIRECTOR
CHALLENGE
ART DIRECTOR + PROJECT MANAGER
Create video case studies in a more personable, simplistic, and engaging way
SCOPE
Storyboarding + Shot List + Preproduction +
On-Set and Post Art Direction + Logo Design
Total Impressions
8k+
Total Views
9.2k+
Total
Impressions
4
Episodes
RESEARCH
Gathering inspo from popular YouTube series and vetting client stories that will resonate on camera
design process
IDEATION
Creating a look & feel with our vendor (Cultivator Labs), defining interview Q&A, and meeting with cast
ITERATION
Making content selects, creating custom assets, and providing art direction on edits
product suite
OLO | RESTAURANT SOFTWARE
product suite
ART DIRECTOR + PROJECT MANAGER
ART DIRECTOR
CHALLENGE
Customers have a difficult time understanding how the product suites work together
SCOPE
Avg. View Duration
Storyboarding + Shot List + Preproduction + On-Set and Post Art Direction
3.2K
3.2K+
Views
0:56
Average View Duration
12
Cuts for Ads
RESEARCH
Dissecting videos from other B2B brands and discovering that devices + plain language is most successful
design process
IDEATION
Creating a mood board and structuring the story around product solutions
ITERATION
Providing creative direction on the script, collaborating on storyboards and shot list with our video vendor (Cultivator Labs), and creating product mockups for post
lucidchart ad
LUCID | COLLABORATION SOFTWARE
lucidchart ad
ART DIRECTOR + DESIGNER
ART DIRECTOR + DESIGNER
Lucidchart lacks brand awareness and we need to show off the SaaS solution in an approachable way
CHALLENGE
SCOPE
Customer Acquisition
Concept Development + Storyboarding + Post Art Direction
4x
ROAS
+3x
Customer
Acquisition
3
Cuts for Ads
RESEARCH
Gathering data on our target audiences, pulling inspo + ad performance data, and discovering that views need to see a clear solution
design process
IDEATION
Determining which product features to show off and going through several rounds of iteration on scripts + storyboards to determine value props
ITERATION
Landed on a smart story with crisp visuals and directed the agency on animation style and voice over delivery