INDUSTRIAL DESIGNER + PROJECT LEAD
journal guide
AMERICAN CRAFTS | B2C CRAFTING TOOLS
AMERICAN CRAFTS | B2C CRAFTING
journal guide
INDUSTRIAL DESIGNER
CHALLENGE
Travel journaling is popular, but carrying multiple, bulky tools is inconvenient
Retailers
SCOPE
Concept + Prototyping + Specifications + QA + Packaging + Store Display
#1
Seller of Quarter
3
Retailers
4.5
Stars on Amazon
INDUSTRIAL DESIGNER + PROJECT LEAD
RESEARCH
Talking with users about how they journal + examining popular layouts
design process
IDEATION
Exploring different forms, figuring out different functions, and learning that transparency was important for creating aesthetic layouts
ITERATION
Building spec sheets and working with overseas manufacturers
punch board
AMERICAN CRAFTS | B2C CRAFTING
AMERICAN CRAFTS | B2C CRAFTING TOOLS
punch board
INDUSTRIAL DESIGNER + PROJECT LEAD
CHALLENGE
Paper pockets are difficult and time consuming to make
INDUSTRIAL DESIGNER
SCOPE
Concept + Prototyping + Specifications + QA + Packaging + Store Display
3
Retailers
100+
Turnaround
Time
Sizes + Styles
4.7
Stars on Amazon
INDUSTRIAL DESIGNER + PROJECT LEAD
RESEARCH
Talking with users about how they journal and discovering that pockets are perfect for holding Instax photos and keepsakes
design process
IDEATION
Building off of the brand’s popular punchboard line, ideating around a tool that can make a pocket with and without flaps, and testing cutting curves to create the optimal shape
ITERATION
Building spec sheets and working with overseas manufacturers, art directing photography, and creating packaging