ooh campaign
LUCID | COLLABORATION SOFTWARE
ooh campaign
CREATIVE DIRECTOR + DESIGNER
CREATIVE DIRECTOR + DESIGNER
CHALLENGE
Let’s launch the new product suite across the U.S.
SCOPE
Creative Direction + Concept + Design + Print Ready Files
3
Cities
Locations
8
Locations
25+
Ads
RESEARCH
Pulling inspo from other SaaS ads (Figma, Miro, Mural)
design process
IDEATION
Defining a look and feel + art direction and working with PMM’s to determine the best copy for ads
ITERATION
Implementing copy and artwork for 25+ different ads to be placed across San Fransisco, Boston, and New York City
AMERICAN CRAFTS | B2C CRAFTING TOOLS
AMERICAN CRAFTS | B2C CRAFTING
packaging
packaging
INDUSTRIAL DESIGNER + PROJECT
INDUSTRIAL DESIGNER + PROJECT LEAD
Design engaging + cohesive packaging for a line of products for Michaels + JoAnns + Target
CHALLENGE
SCOPE
Concept + Prototyping + Specifications + QA + Box + Store Display
3
15
Turnaround
Time
Wholesale Retailers
SKU’s Designed in Two Months
INDUSTRIAL DESIGNER + PROJECT LEAD
RESEARCH
Looking at inspo, working with content on copy, working with legal on piece count and translations
design process
IDEATION
Exploring different forms, figuring out dimensions, determining a consistent aesthetic for all SKUs, finding folds to hold in product without adhesive
ITERATION
Finalizing the custom dieline and artwork, QA, working with legal for final design