photo refresh
OLO | RESTAURANT SOFTWARE
photo refresh
ART DIRECTOR
ART DIRECTOR + PROJECT MANAGER
CHALLENGE
Current photography doesn’t fit our brand or accurately represent our product suites
SCOPE
Shot List + Preproduction + On-Set Art Direction + Editing + Brandfolder Ownership
150+
Final Assets
Turnaround
20 day
Turnaround
Time
+45%
Faster Search
RESEARCH
Identifying needs and correlating them to the marketing plan for the year
design process
IDEATION
Creating a mood for two styles
Neutrals with pops of color
Full color, seamless with organically shaped props
ITERATION
Making shot lists from photo to stop motion + selecting talent + defining set look + feel
social media
ZAGG | DEVICE ACCESSORIES
social media
ART DIRECTOR + PROJECT MANAGER
ART DIRECTOR
+3.6k
CHALLENGE
Social content has an engagement rate of less than 1% with low reach
Avg. Engagement
SCOPE
Monthly Strategy + Creative Process + Shot List + Preproduction + Production + Editing
3.2%
Engagement
3.6k
Followers
+24%
Impressions
RESEARCH
Pulling inspo from Skullcandy + Cotopaxi and discovering that aesthetic consistency allows for brand familiarity
design process
IDEATION
Designing a process for campaign creation and identifying target audiences using website and social data
ITERATION
Refining the art direction, creating Figma templates, and pulling in performance data to determine our next campaign
ui imagery
LUCID | COLLABORATION SOFTWARE
ui imagery
ART DIRECTOR + DESIGNER
ART DIRECTOR + DESIGNER
Software screenshots are confusing for users and we need to show it off in an approachable way
CHALLENGE
SCOPE
Strategy + Brand Guidelines + Usage + Company-wide Figma Component Library
70+
Figma Templates
80%
Adoption Rate
2hrs
2hrs+
Saved Per Asset
Adoption
RESEARCH
Pulling inspo from Figma, Asana, and Adobe, finding that each brand has three levels of ui fidelity in marketing materials
design process
IDEATION
Discovering how to create focus in imagery and deciding what software elements are necessary to explain function
ITERATION
Refining the art direction and setting up rules and use cases for imagery creation
