annual event
OLO | RESTAURANT SOFTWARE
annual event
ART DIRECTOR + DESIGNER
ART DIRECTOR + DESIGNER
CHALLENGE
Deliver on the company’s biggest event while making it more impactful than last year
Photo and Video Art Direction + Social +
Demo Booths + Signage + Swag + Stage Slides
SCOPE
250+
Attendees
3
Days
99%
Satisfaction
Guest Satisfaction
Days
RESEARCH
Branding evolves each year, and is reimagined to echo the aesthetic of that year's location
design process
IDEATION
Testing design elements across social, booths, slides, etc. while also mapping out the user experience flow
ITERATION
Bringing the system to life across assets, motion, and on-set art direction for photo and video
free ebook
OLO | RESTAURANT SOFTWARE
free ebook
ART DIRECTOR + DESIGNER
ART DIRECTOR + DESIGNER
CHALLENGE
Catering is a big revenue driver but we don’t have any assets to expand pipeline
SCOPE
Downloads
Cross-functional Collaboration +
Creative Direction + Design + Distribution
19
Deals
113
Downloads
$454k
$454k
Revenue
RESEARCH
Pulling inspo from Pinterest and past Olo ebooks, ultimately landing on interactivity as the key conversion driver
design process
IDEATION
Collaborating with the copywriter on story architecture, user flow, and first-through-third reads
ITERATION
Building the layout in InDesign, adding in copy + imagery, and hover states
email system
LUCID | COLLABORATION SOFTWARE
email system
SENIOR DESIGNER
SENIOR DESIGNER
CHALLENGE
Emails need better CTR + there’s a need for more emails created, faster
Avg. CTR From Templates
SCOPE
User Research + Figma Component Library + Optimized Template Creation
30%
Faster Creation
2.6%
Average
CTR
RESEARCH
Analyzing past emails to find best performing layouts and discovering that emails should be designed like landing pages with short heroes, bullets, etc.
design process
IDEATION
Exploring typography for H1, H2, etc., figuring out appropriate padding, and testing email layouts for best performing layouts
ITERATION
Creating components and designing email frames in auto-layout to easily drag and drop modules in