WEBSITE / PROJECTS
solutions pages
Creative Director / Project Lead
written by Beto Gonzalez
designed with Scott Talbot
CHALLENGE
our customers don’t understand how the product suite solves their problems
GOAL
create a custom landing page for each of our personas (17) that caters to their needs
IMPACT
+ 9% increase in page views
+ 11% increase in view duration
+ 42% increase in conversion
RESEARCH
reviewing conversion rates of other landing pages and exploring competitors
discovery:
the more function in imagery, the better
IDEATION
pulling imagery inspo from competitor’s sites
giving creative direction for page imagery based on copy + solution
IMPLEMENTATION
creating + reviewing imagery for 17 pages
directing developers
QA’ing each landing page
product drop
Designer / Project Lead
style created with Dave Shaw
CHALLENGE
we’re moving from monthly product drops to weekly
GOAL
create a high converting landing page template
IMPACT
+ 30% increase in conversion
+ $10k in profit over 24 hours from this layout
RESEARCH
observing user journeys with FullStory + finding where users get drop off
discovery:
most users don’t scroll past the first few products and don’t add to cart
IDEATION + ITERATION
A/B testing landing pages with customer reviews
A/B testing shorter hero imagery
discovery: users purchase when a customer review is within the first scroll
IMPLEMENTATION
creating a standard layout
applying aesthetics for that product to the templated layout