solutions
LUCID | COLLABORATION SOFTWARE
solutions
CREATIVE DIRECTOR + PROJECT LEAD
CREATIVE DIRECTOR
CHALLENGE
Our customers don’t understand how the product suites solves their problems
SCOPE
Strategy + Wireframe + Design Direction + Image Creation + QA
View Duration
17
Landing Pages
+11%
View Duration
42%
+42%
Conversion
Conversion
RESEARCH
Reviewing conversion rates of other landing pages and discovering that the more function in imagery, the better
design process
IDEATION
Pulling inspo from competitor’s sites and giving creative direction for page imagery based on copy + solution
ITERATION
Creating + reviewing imagery for 17 pages, directing developers, QA’ing each landing page
ENSO RINGS | DTC ACCESSORIES
product drop
DESIGNER
DESIGNER
product drop
CHALLENGE
Create a high converting landing page template optimized for quick production
SCOPE
Wireframe + Design + CRO Testing
Profit in 24hrs Post Launch
+30%
Conversions
$10k
Profit in 24hr Time
RESEARCH
Observing user journeys with FullStory, finding where users drop off, and discovering that most customers don’t scroll past the first few products
design process
IDEATION
A/B testing landing pages with customer reviews + shorter hero imagery and discovering that users purchase when a review is within the first scroll
ITERATION
Creating a standard layout and applying aesthetics for that product to the templated layoutMaking shot lists from photo to stop motion + selecting talent + defining set look + feel