INDUSTRIAL / PROJECTS
journal guide
Industrial Designer / Project Lead
packaging created with Liz Alexander
CHALLENGE
travel journaling is popular, but carrying tools is bulky
GOAL
create a lightweight, “everything you need” tool
IMPACT
+ best selling product of the quarter
+ bought in wholesale by Joann, Walmart, and Michaels
+ 4.4 stars on Amazon
RESEARCH
talking with users about how they journal
examining popular layouts
discoveries:
+ needs to be portable
+ want to trace a variety of shapes
IDEATION + ITERATION
exploring different forms
figuring out where different functions can go
transparent plastic was important for creating aesthetic layouts
IMPLEMENTATION
applying the new process and data findings to imagery
prioritizing video
curating content to our audience
pocket punch board
Industrial Designer / Project Lead
packaging created with Liz Alexander
CHALLENGE
paper pockets are difficult to make
GOAL
design a tool to make paper pockets with consistency and ease
IMPACT
+ bought in wholesale by Joann, Walmart, and Michaels
+ 4.7 stars on Amazon
RESEARCH
talking with users about how they journal
discovery:
pockets are perfect for holding Instax photos and keepsakes safe
IDEATION + ITERATION
building off of the brand’s popular punchboard line
ideating around a tool that can make a pocket with and without flaps
testing cutting curves to create the optimal shape
IMPLEMENTATION
i worked with an overseas supplier on manufacturing the tool
the tool creates over 100 sizes of pockets in two styles
shoulder bag
Industrial Designer / Project Lead
CHALLENGE
create a SKU for the summer 2016 season
GOAL
design a purse for our consumer (women 55+ yrs) within the season’s trends
IMPACT
the bag didn’t make it to market due to the company’s closure
however, i gave the sample to a target user and she loved the aesthetic + the comfortable fit
RESEARCH
talking with users (women in their 60’s)
pulling WGSN trends + inspo
discovery:
customers prefer large bags which can become heavy
IDEATION
exploring different forms
figuring out the best materials
IMPLEMENTATION
QA-ing samples
finalizing tech packs
the shoulder strap is padded to create less stress on shoulder