PACKAGING / PROJECTS
journal studio
Industrial Designer / Project Co-Lead
design strategy and packaging created with Liz Alexander
CHALLENGE
travel journaling is popular, but carrying tools is bulky
GOAL
design engaging packaging for a sub-line of products
IMPACT
+ created a family of products and packaging in less than 2 months
+ bought in wholesale by Joann and Michaels because the packaging was highly tactile
RESEARCH
looking at inspo
working with content on copy
working with legal on piece count and translations
IDEATION + ITERATION
exploring different forms
figuring out dimensions
determining a consistent aesthetic for all SKUs
finding folds to hold in product without adhesive
IMPLEMENTATION
finalizing the custom dieline and artwork
QA-ing spelling, colors, print quality, etc.
working with legal for one final review
label it
Industrial Designer / Project Co-Lead
design strategy and packaging created with Liz Alexander
CHALLENGE
create packaging to show off our retro-modern label maker
GOAL
design a box to fit all pieces, pass legal standards, and fit within the brand
IMPACT
+ aesthetics of this design pushed the brand into a new look
RESEARCH
looking at retro inspo
working with content on copy
working with legal on piece count and translations
IDEATION
exploring different shapes for packaging
ideating around photography
IMPLEMENTATION
finalizing the custom dieline and artwork
QA-ing spelling, colors, print quality, etc.
working with legal for one final review