makell webb

CREATING

HUMAN CONNECTION

WITH DESIGN

CREATIVE WORKS

You want it. I got it.

brand
creation

+ CLAUDE AI

+ IDENTITY

+ STRATEGY

+ LOGO

+ GUIDELINES

art
direction

+ VEO 3 AI

+ VIDEO

+ PHOTOGRAPHY

+ EVENTS

+ BRAND EVOLUTION

marketing
design

+ FIREFLY AI

+ WEBSITE

+ PITCH DECKS

+ ADVERTISING

+ EMAIL

DESIGN PROCESS

Design is about function, feel, and making life just a little bit easier. My approach weaves together data, creativity, and strategy to craft human-centered solutions.

Like what you see?

N⁰1

identify
problem

Digging into the consumer’s frustrations to understand the problem better.

N⁰2

chat &
reserach

N⁰3

explore
ideas

N⁰4

test &
improve

N⁰5

market
ready

Talking with users, observing their behaviors, and diving into data.

Pinterest scrolls, quick sketches, and sticky note brain dumps to get out every solution.

Identifying the best ideas and prototyping. Then testing with consumers to refine.

Creating a campaign with branded photo + video, decks, social, packaging, and more.

DESIGN PROCESS

Design is about function, feel, and making life just a little bit easier. My approach weaves together data, creativity, and strategy to craft human-centered solutions.

identify problem

Digging into the consumer’s frustrations to understand the problem better.

chat & reserach

Talking with users, observing their behaviors, and diving into data.

explore ideas

Pinterest scrolls, quick sketches, and brain dumps to get out every solution.

test & improve

Identifying the best ideas and prototyping + testing with consumers to refine.

market ready

Creating a campaign with photo + video, decks, social, packaging, and more.

Like what you see?
Let’s work together.